Privacy Statement (GDPR)

1. Introduction
This privacy statement applies to own by the Norwegian company Lumi Living AS and explains why we collect information about you, how we use this information and how we take into account your privacy.

Lumi Living AS, the general manager, is the treatment manager for the processing of personal data. The statement contains information that you require when collecting information from our web sites (Personal Information Act section 19) and general information about how we treat personal data (Personal Data Act section 18, paragraph 1).

Lumi Living AS’s basis for processing personal data will vary, but pursuant to section 8, letters a and b, the Personal Data Act will consist of the consent of the data subject or because it is required by law. Furthermore, it may be necessary to process personal data to fulfill an agreement with the registered person or to fulfill a legal obligation. Consent to processing personal data may be withdrawn at any time pursuant to Article 13 (2) (c) of the GDPR.

2. About personal information and regulations
Personal information is information and assessments that can be linked to an identifiable individual. This may be name, address, phone number, email address, IP address and purchase and behavior history. All processing of personal data, such as collection, registration, storage and extradition is subject to separate rules, including the Personal Information Act. It is the general manager who is responsible for the treatment in accordance with the law’s rules. The Data Inspectorate supervises compliance with the law.

3. What kind of information do we collect?

In order to deliver as good services as possible, we rely on collecting various types of information, including personal information about you. Below is an overview of how we typically collect personal information and what information this typically is. We do not collect sensitive information.

a) Information you provide to us
When you register on our website, you must provide some information stored by us, such as name, email address, and mobile number. We will also save information when you contact us later. The information you provide can also be enriched using the help services or social media you give us access to.

b) Information we receive from other sources
We may receive information about you if you use any of the other services we offer on this site. We also work closely with third parties (such as business partners, technical services, payment services, and delivery services, advertising networks, analytics, search engines and credit information agencies) and may receive information about you from these. This also includes information that is publicly available.

c) Cookies and other content that is stored locally
When you use our services or are on our website, cookies and other data are stored that can be read by us later.

d) Automatic assessments
Through analysis of your purchases and behaviors, automatic categorization of you as a customer can be deduced.

4. What is the information used for?

We use personal information for the following purposes:

a) To deliver and improve our services
We use personal information to deliver our products to you. For example, we need personal information to log in to our pages and, if relevant, to pay for products. We also use personal information to ensure the best possible user experience for you, including by customizing the display of the content of your screen / device and ensuring the fastest possible loading of the pages.

b) To customize the services, provide recommendations and relevant marketing
We would like to provide you with product information that is most relevant to you. This will both be given based on your own behavior, for example. based on the products you’ve purchased, ads you’ve clicked on, or articles you’ve read, and based on the behavior of other users with similar usage patterns like you.

c) To improve digital communication and advertising
We use your personal information to improve our advertising. By creating a profile with us, you agree to targeted advertising through programmatic purchases and targeted advertising through social media where your personal data will be used in the purchase of such advertising.

d) To prepare statistics and understand market trends
We prepare statistics and chart market trends. We do this to improve and further develop our product offerings. As far as practicable, we try to do this with anonymous information without knowing that the information is specifically linked to you.

e) To prevent abuse of our services
We use personal information to prevent abuse of our products. Abuse may be an attempt to log in to someone else’s accounts, attempted fraud, spamming, hot, malicious and other acts prohibited by Norwegian law.

5. Sharing of information

Lumi Living AS, in some cases, shares personal information with other companies that perform services on our behalf. This is first and foremost to give you a safer and better shopping experience. Here are the most important examples:

a) When others perform services on our behalf
For example, web and marketing agencies to run the online store and show you targeted marketing as well as create campaigns. These are not allowed to use this personal information for anything other than performing services for Lumi Living AS.

b) In case of suspected offenses
information may be provided to public authorities upon request. We will also be able to disclose information on suspicion of fraud, or information necessary to resolve specific disputes.

6. Deletion of personal data

We are required by law to keep certain personal information. Examples of this are:

Law on accounting
Order data according to right of withdrawal
Order data according to guarantees.

You are bound to be able to delete all our information about you if you are not required to store them. You can contact this in order to cancel your customer relationship by e-mail, to

7. Security of personal data

We use appropriate security measures to protect personal information under our control against unauthorized access, retrieval, use, disclosure, disclosure, copying, modification or disposal.

8. Special about email marketing and SMS marketing

If you have an active customer relationship with us, we may send you e-mail marketing or other electronic communication methods in accordance with section 15 of the Marketing Act. This includes newsletters and other inquiries regarding content, services, offers, promotions and events from us via email, phone, SMS and social media.

However, if you do not have an active customer relationship, we will only send such marketing if you have given us consent. Your personal data can also be used to customize this communication. You can at any time easily and free sign up for marketing requests through the unsubscribe feature in the emails.

9. Your payment information

Our payment method is via We do not store any payment information such as your card number here with us.

10. Changes to the Privacy Statement

We may periodically update or change the privacy statement.

In case of major changes, we will inform you about this.

11. Right to complain

You have the right to appeal to a supervisory authority, here the Data Inspectorate, pursuant to GDPR Article 13 (2) letter d.

12. Contact information

If you have questions about our privacy statement or our use of personal information, please contact us at